Challenge:

Create a campaign platform for TV / Video that delivers on the messaging that:

Making the right Choice is hard.
It’s about...making the right Choices for you and your home.
It’s about...being confident and trusting your Choice.
The brand name is Choices Flooring.
Choices Flooring has the right tools, products, network, staff to help you Choose.
The campaign should have an overarching idea, delivered via a series of ads that tell the Choices Flooring story...the ‘why’ Choices Flooring. Each ad focusing on one of the following - Service / Product / History / Technology / Size & Locations.